The rise in renewable energy demand comes with both good and bad news for solar companies.
The good news is that solar is here to stay because it is expected to account for more than half of the new capacity growth.
The bad news is that competition keeps getting tougher, which makes it even more difficult for solar providers to find qualified solar leads.
However, worry not. If there’s a problem, there’s always a solution. And in this case, the solution is offered by solar lead generation companies.
In this article, we’ll help you learn how to tell a trustworthy solar lead generation company from an unreliable one, and provide you with our top eight picks of the best solar lead generation companies. By the end, you’ll have the information necessary for choosing the right partner for your solar business.
What Makes a Great Solar Lead Generation Company?
There are several important factors that make a good solar lead generation company. Take them into account when choosing a partner.
Nothing in the lead generation process matters more than quality. The best solar lead companies offer exclusive leads instead of selling the same contact to multiple solar providers. Try to find a partner that pre-qualifies leads using such criteria as roof suitability, energy consumption, credit score, and purchase intent. Don’t go after shared cheap leads that rarely bring any tangible results. Pay a little more to ensure better conversion rates.
Next up on our list of criteria to consider is contact information accuracy and verification. Reliable solar lead generation companies always verify phone numbers, email addresses, and other relevant homeowner information before handing them to you. Imagine the time your team would waste calling non-existent phone numbers or reaching people who are renting and aren’t interested in solar.
Solar is a local business. Your clients are located in your service areas, not all over the country. That’s why your lead generation partner should be able to do proper geographic targeting.
This way, you’ll get leads in your service areas. There are companies that even allow targeting through zip codes.
Lead volume and consistency matter too. You don’t want a lead generation company that floods you with leads one week and goes quiet on you the next. The right partner will scale at your pace.
The importance of CRM for solar companies cannot possibly be stressed enough. That’s why you need to choose a lead generation company that either offers their own CRM system or integrates easily with well-known platforms. This will eliminate the need for manual data entry and will ensure your leads flow into your existing workflow without much ado.
Transparency, both in pricing and reporting, is the next important factor to consider. Top solar lead generation companies always have clear-cut explanations of their pricing models, whether pay-per-lead, subscription- or performance-based. They are also open to providing you with detailed analytics on lead sources, conversion rates, and ROI tracking.
Customer support and lead replacement policies are critical as well. You should be able to get back to your partner and ask for a replacement if any of the leads disqualify or come with invalid contact information.
And finally, don’t forget to pay attention to compliance and ethical practices, including TCPA regulations, Do Not Call lists, and consent-based marketing. This is the right and legal way of doing business - one that won’t damage your reputation in the long run.
Our Picks of the Top 8 Solar Lead Generation Companies
We’ve handpicked the 8 best solar lead generation companies to ease the selection process for you. These companies have proven to be some of the most reliable partners in the market that deliver results for solar installers across the country.
SolarGenix
SolarGenix is an AI-based solar sales automation platform and solar design software that aims to help solar companies streamline lead capture, qualification, and proposal generation processes. It helps businesses move toward an entirely automated, end-to-end solar workflow.
Key Features
- White-label, fully branded lead capture landing pages
- Customizable design
- Secure domain verification
- Instant solar quote generation
- Embedded lead verification to filter and qualify leads
- Lead tracking and visibility for better follow-ups and performance monitoring
- AI-powered proposal generation with personalized insights for each of your prospects
How They Help with Lead Generation
SolarGenix offers landing pages with simple forms that help you collect important data about your prospects.
Your leads receive such useful information as instant roof analysis, panel placement suggestions, energy production, and savings estimates. In exchange, your sales team gets the following details about every prospect filling in the landing page form:
- Full name
- Address
- Past month’s electricity bill
Using an automation tool like this, you reduce manual work, shorten response times from days to minutes, and help your sales teams optimize the process and find new ways to sell solar panels or explore innovative solar marketing strategies.
Solar Exclusive
Solar Exclusive is a solar marketing and lead generation agency that delivers exclusive solar leads and provides pre-set appointments to energy consultants across the USA.
Key Features
- Exclusive solar leads for every client
- Pre-set appointments based on the client’s calendar
- Use of YouTube and Google Ads to capture high-intent prospects
- Filtering and qualification
How They Help with Lead Generation
Solar Exclusive helps you get qualified leads via scrupulously targeted online ad campaigns. They pre-qualify prospects, schedule appointments right via your calendar, and never deliver shared contacts.
Smarketing Cloud
Up next in our list of best solar lead generation companies is Smarketing Cloud - a digital marketing and lead generation platform that helps solar businesses capture qualified leads. The company offers extensive industry expertise along with custom strategies that bring in the right prospects for your sales growth.
Key Features
- Targeted campaigns with a focus on solar prospects
- Multi-channel marketing strategies, from ads to content and outreach
- Automation and data-driven solutions
- CRM, AI agents, AI brand messaging, and AI marketing tools
- Lead scoring, segmentation, and follow-up automation
- Dedicated customer support
How They Help with Lead Generation
By creating custom digital campaigns, the company helps you reach high-quality leads across channels. The platform captures incoming inquiries, sends them into a CRM, scores and segments them, and ensures timely follow-ups through AI tools and automation.
Clean Energy Authority
Clean Energy Authority is a US-based solar lead generation and appointment-setting company that delivers qualified solar leads. The company has been in the business since 2008 and focuses on the solar industry.
Key Features
- Phone-verified residential solar leads
- Proprietary multi-tier qualification
- Real-time delivery of qualified leads via email or right into your CRM
- US-based call centre that operates 24/7
- Broad geographic coverage, for every state and almost every zip code
- Flexible pricing, allowing you to set the bid price
How They Help with Lead Generation
The company uses different online and offline channels to deliver qualified solar leads in real time. The team does a thorough phone screening to choose high-intent contacts.
SunLead
SunLead is a solar quotation and lead capture platform that helps solar companies convert website visitors into qualified leads.
Key Features
- Online solar quotation tool
- Instant quotes for visitors
- Rooftop previews and panel layout
- A unique custom tool link for easy integration
- Custom branding options
How They Help with Lead Generation
SunLead embeds an interactive quote generation tool that asks visitors to input name, address, and monthly electric bill information, and get an instant quote with savings breakdowns. So, basically, you get contact information and naturally increase conversion rates by turning your web traffic into prospects.
Abstrakt
Abstrakt is a B2B lead generation and sales growth company that helps businesses of all kinds, solar included, with targeted outreach, appointment setting, and end-to-end marketing services.
Key Features
- Solar lead generation for commercial projects
- Appointment setting with organizations planning solar installations, energy investments, or upgrades
- Omnichannel outreach via phone, LinkedIn, email, and digital marketing (SEO, PPC, web design, SMM, and video)
- Industry-specific messaging and branding
- CRM integration and Revenue Operations support
- Market exclusivity, meaning no shared opportunities among competitors
How They Help with Lead Generation
Abstrakt helps commercial solar companies acquire qualified leads by connecting them with organizations planning solar installations, engaging key decision makers, such as facility managers, operations leaders, finance teams, and developers, and eventually setting up meetings. They also help with strategic messaging, digital visibility, and systems that ensure the proper organization of opportunities.
Pearl Lemon Leads USA
Pearl Lemon Leads is a digital lead generation agency that focuses on creating custom marketing campaigns and generating qualified leads for residential and commercial projects.
Key Features
- Custom solar lead generation campaigns to meet your company goals and target audience needs
- Exclusive, highly qualified leads
- End-to-end digital marketing, including SEO, PPC, SMM, and content creation
- Detailed reporting and result tracking
How They Help with Lead Generation
Pearl Lemon Leads designs targeted marketing campaigns to reach the right audience at the right time. Just like the rest of the solar lead companies on our list, they capture high-intent leads, deliver lead performance reports (conversion rates and ROI metrics), and improve strategies to increase conversions and reduce customer acquisition costs.
Qualified Solar Leads
Qualified Solar Leads (QSL) is a solar lead generation company that provides solar prospects and appointments to solar installers and sales specialists.
Key Features
- Exclusive solar leads
- Shared solar leads
- Aged solar leads
- Hand-verified solar appointments
- Live transfers of qualified solar calls with homeowners
- Virtual assistant support
- CRM integration
How They Help with Lead Generation
QSL offers a variety of vetted prospects along with appointment setting and virtual assistant services, helping you minimize manual lead qualification, do faster follow-ups, and achieve better conversion rates.
How We Chose the Best Solar Lead Generation Partners
Let’s be honest, choosing the right solar lead generation partner can be quite the challenge, considering the large number of providers currently flooding the market. But we have done our homework properly.
To choose the top solar lead generation companies, we did a thorough market research to capture the essence of the landscape of providers.
We started by initial research, making a list of 40 solar lead companies using different sources, from Google search to industry directories. Such keywords as “best solar lead generation companies,” “solar lead providers,” and “exclusive solar leads” helped us compile our list.
Afterwards, we applied some basic filters to eliminate companies that didn’t meet the minimum standards. We removed providers based on the following criteria:
- Too many negative reviews across platforms
- No verified case studies or testimonials
- No clear pricing information or terms of service
- Limited geographic coverage
As for the remaining companies, we had to do a more detailed evaluation:
- Examining their lead qualification process, exclusivity guarantees, contact verification methods, and customer reviews.
- Assessing their technological capabilities: CRM integration options, real-time delivery systems, reporting and analytics tools.
- Ensuring they offer pricing transparency and have a solid market reputation.
Applying these criteria to our research, we were able to narrow our list down to 8 companies. As you can see, our final picks have diverse approaches to lead generation, from self-service platforms to comprehensive sales and marketing agencies. Solar providers of different sizes, growth stages, and strategic preferences can find a suitable option among the above-presented lead generation companies.
FAQ
Why is solar lead generation important for solar companies?
Solar doesn’t sell itself. It requires education and significant financial commitment from homeowners. Solar companies need a consistent lead flow; they will have to deal with unpredictable revenue, inefficiency, and vulnerability to market volatility.
Lead generation ensures you have a steady pipeline of prospects to grow predictably and allocate your resources accordingly.
How do solar lead generation companies help businesses find qualified leads?
Different companies use different approaches. Some run digital marketing campaigns across various platforms, while others capture website visitors through quotation tools. Once they have the leads, they verify contact information, check for basic qualification criteria (homeownership, roof suitability, etc.), and sometimes even do preliminary conversations before delivering them to you.
What makes a solar lead a "qualified" lead?
The following criteria make for a qualified solar lead:
- Homeownership
- Suitable roof
- Valid contact information
- Significant monthly electricity bill
- Interest in solar panel installation
Are there any risks associated with using solar lead generation companies?
Yes. If you come across an unreliable provider, you’ll end up getting unqualified, duplicate, and even fabricated leads. Shared leads that are sold to your competitors as well as to you will reduce your chances of closing deals.
There’s also the risk of having legal issues if your provider violates TCPA regulations. Not to mention the time and money you waste when dealing with ineffective leads.
To avoid these issues, make sure to partner with a reliable solar lead generation company.
How do solar lead generation companies gather and verify contact information?
There are several methods: online forms, solar calculators, targeted ads, educational resources, and outreach. Once prospects provide their contact information through these forms, solar providers verify it using validation tools or manual checks.
